Wi Affordable Care Act
Open enrollment is now CLOSED
Open enrollment is the period of time during which individuals who are eligible to enroll in a Qualified Health Plan can enroll in a plan in the Marketplace. For coverage starting in 2018, the Open Enrollment Period is November 1st–December 15, 2017. Individuals may also qualify for Special Enrollment Periods outside of Open Enrollment if they experience certain events. (See Special Enrollment Period & Qualifying Life Event)

To enroll on your own:
For Assistance:
Certified Application Counselors (CACs) are individuals who must complete state and/or federal training, must be working on behalf of an organization that is certified by the Center for Medicare & Medicaid Services (CMS), and CANNOT give advice on insurance plans

Navigators are organizations that are funded through CMS for outreach & enrollment, individuals must complete federal/state training and CANNOT give advice on insurance plans

Agents & Brokers are individuals who complete state and federal training and CAN give advice on insurance plans.
What to bring with:
Marketplace Application Checklist

If you want to talk to someone:
  • Federal: 1-800-318-2596
  • Local Resources: Great Rivers 2-1-1, simply dial 211

How can I get coverage outside of open enrollment?
Outside open enrollment, you can enroll in Marketplace insurance only if you have certain life events that give you a special enrollment period. You can apply for Medicaid or the Children's Health Insurance Program (CHIP) any time. If you're qualified you can enroll right away.

Buying a Marketplace Plan outside of open enrollment:
In order to buy a Marketplace health insurance plan outside the open enrollment period, you must have a qualifying life event. Qualifying life events that create a special enrollment period include:
  • Getting married
  • Having, adopting, or placement of a child
  • Permanently moving to a new area that offers different health plan options
  • Losing other health coverage (for example due to a job loss, divorce, loss of eligibility for Medicaid or CHIP or BadgerCare, expiration of COBRA coverage, or a health plan being decertified). Note: Voluntarily quitting other health coverage or being terminated for not paying your premiums are not considered loss of coverage. Losing coverage that is not minimum essential coverage is also not considered loss of coverage.)
  • For people already enrolled in Marketplace coverage, having a change in income or household status that affects eligibility for tax credits or cost-sharing reductions
Special Enrollment Periods
If you have a qualifying life event, you get a special enrollment period. This means you can enroll in or change your health insurance plan outside the open enrollment period. Most special enrollment periods last 60 days from the date of the qualifying life event.

Medicaid and CHIP: Enroll any time
In Wisconsin, the Medicaid & CHIP Program is called BadgerCare. You can enroll at any time—there is no limited enrollment period for these programs. Medicaid and CHIP provide health coverage to millions of families with limited incomes. You can find out if you qualify for Medicaid or CHIP by filling out a Marketplace application, or by visiting or calling your local Medicaid office.

Wisconsin did not expanded Medicaid but you may still be eligible, especially if you have children, are pregnant, or have a disability. Every state's eligibility rules are different. If it looks like you're eligible for Medicaid or CHIP, the Marketplace will pass along your information to your state agency, where you'll be able to enroll.

The Western Region for Economic Assistance is the Medicaid/CHIP/BadgerCare agency for Buffalo, Clark, Jackson, La Crosse, Monroe, Pepin, Trempealeau, and Vernon Counties. To apply you can complete an application on line or by calling their offices Monday-Tuesday-Thursday-Friday 8:30am-4:00pm and Wednesday 12pm-4pm     1-888-627-0430 or completing a paper application (available at the county offices or by printing it and mailing it to address listed on the first page). If you live in another county please check the following website to find your local Medicaid office.

The following agencies are part of the Western Region Enrollment Network and will continue to offer Application Assisters to help with applying for health insurance through the MarketPlace. If you need assistance please contact one of these local agencies:
  • Scenic Bluffs Community Health Center, Cashton 608-654-5100
  • Workforce Connections, Wanda Palmer, 608-790-8136

Locate an insurance agent that can assist you and enter the county in which you live in the bottom left box to get a list of local agents.

Open Enrollment in the Health Insurance Marketplace (Obamacare)
Events 2017

Pre-scheduled appointment appreciated (call 608-790-8136)
Walk-ins okay, but you may have to wait


Buffalo County


Crawford County


Jackson County


Juneau County


La Crosse County


Monroe County





4-6 pm

Cochrane – Fountain City School District S2770 State Highway 35 Fountain City, WI

11–3:30 pm

Workforce Connections, Inc. Office, 1304 Marquette Road, Prairie du Chien, WI

4–6 pm

Memorial Hospital 711 West Adams Street, Black River Falls, WI

9:30-11:30 am

Hatch Public Library, 111 West State Street, Mauston WI

4-6 pm

La Crosse County Health Department, 300 4th Street N., La Crosse, WI – 2nd floor conference rm

4–6 pm

Boys & Girls Club, 105 Milwaukee Street, Tomah, WI

1-3 pm

Independence Public Library, 23688 Adams Street Independence, WI

5-7:30 pm

Vernon County Health Department Erlandson Office Bldg 318 Fairlane Dr Viroqua, WI


3-5 pm

Parks & Rec Bldg., 1000 E. Montgomery St., Sparta, WI


Western Region Enrollment Network (WREN) contacts:

Buffalo, Jackson, La Crosse, Monroe, Trempealeau & Vernon Counties, 608-790-8136
Monroe, Vernon Counties, Marina 608-654-5100
Clark & Pepin County, Julie Bruggenthies, [email protected]

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