WIC

The WIC - Women, Infant, and Children Program promotes and strives to maintain the nutritional health and well-being of breastfeeding and postpartum women, infants and children. WIC provides nutritious foods, nutrition education (including breastfeeding promotion and support), and referrals to health and other social services to participants at no charge

WIC Eligibility

To be eligible for WIC benefits in Wisconsin, you must:

• Be a resident of Wisconsin; and
• Have a child under 5 years old or be pregnant; and
• Be income eligible based on the WIC income guidelines  (WIC staff will help determine income eligibility)
  • You may be automatically income eligible if you participate in other programs such as:
    • FoodShare
    • Medicaid
    • BadgerCare Plus
    • Wisconsin Works Program (W-2)

Any legal guardians, including kinship care and foster parents, can apply for WIC for their children.

What the WIC Program Provides

• Information about nutrition
• Healthy foods to supplement your diet
• An eWIC debit card to purchase healthy foods
• Education and support for breastfeeding

Apply

For information, or to apply for WIC, call (608) 205-8755 or apply online below.
APPLY FOR WIC

Resources

La Crosse Area Food Resources  
La Crosse County Resource Guide for WIC Participants  
WIC Farmers Market Nutrition Program 

Breastfeeding Support (Videos in Hmong with English Subtitles):

• Breastmilk is Best for Babies and Moms (Leej Niam Cov Kua Mis Yog Ib Yam Zoo Tshaj Rau Cov Me Nyuam thiab Cov Niam) 
• Getting Ready to Breastfeed (Npaj Pub Niam Mis Rau Me Nyuam) 
• Breastfeeding and Going Back to Work (Pub Niam Mis thiab Rov Qab Mus Ua Hauj Lwm)  
  

Current Customers

Staff are available by phone for appointments and questions at (608) 205-8755.

• If you have a scheduled appointment, you will receive a phone call from us on the day of the appointment.
• Required documentation will be requested electronically, before your appointment.
• WIC benefits will be loaded onto your eWIC card at the time of the appointment.
• Materials will be mailed to you, or you can call ahead to arrange a time to pick them up at our office at 300 4^th Street North, La Crosse, 54601.

WIC Program of La Crosse, Wisconsin
Phone (call or text): 608-205-8755
Email: [email protected]

WIC Nondiscrimination Statement

Families that participate in WIC can also participate in the Fit Families Program (see info below).

Fit Families SNAP-ED

Fit Families is a free coaching and support program that provides the framework for achieving healthy food and beverage consumption, daily physical activity, and healthy supportive environments. Fit Families strives to build healthy eating and physical activity habits to last a lifetime.

How Does Fit Families Work?

• Your child will be enrolled during an appointment with a Fit Families Coach
• You may choose one area of focus from the Core Messages
• A Fit Families Coach will contact you monthly via phone, text, email, or in-person visit
• You and your child will receive fun, activity-based items to assist in reaching your goal

Core Messages:

• Make Every Bite Count...More Fruits & Vegetables
• Make Every Sip Count...More Healthy Beverages
• Move More...Watch Less 
• Eat Healthy, Be Active...Your Kids are Watching

To find out more visit: https://wifitfamilies.org/Invite

SNAP-Ed Nondiscrimination Statement